Long-horizon destination development planning aligned with community, environmental, and economic objectives.
This service covers the long-horizon planning that sets direction for a destination: what it will look like in five, ten, or twenty years, and the sequence of decisions required to get there without eroding the assets that make it worth visiting.
It produces a national or regional tourism master plan: a document that sets targets, prioritizes source markets and audiences, sequences infrastructure and product development against demand, and establishes the accountability structure for tracking progress against the plan over its full horizon.
Current visitor performance, source market mix, infrastructure capacity, and community and environmental carrying capacity against present and projected demand.
Audience and source market prioritization, target-setting, and the sequencing logic that determines what gets built, marketed, or protected first, and in what order.
The master plan document itself, covering targets, market priorities, infrastructure and product sequencing, and the governance structure for tracking progress.
The reporting framework and accountability structure built into the plan from the start, in place before the first review cycle.
Phased rollout guidance and handover of the plan to the team responsible for executing it.
Led by Woodrow Oldford, Managing Principal of Oldford Global Consulting. Full background →
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Oldford Global works with governments, ministries, and DMOs on the destination strategies that determine what gets built, marketed, and protected, and in what order.
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